Cinema admissions reach 175 million

Cinema ticket sales in 2007 were the highest recorded in the UK, rising by 8% from 2006, to £904m. Statistics from the Cinema Advertising Association also show an increase in admissions last year – up by 19 million, to 175 million.

Industry experts are now predicting greater spend for 2008, with the release of films such as Sex and the City.

According to Nielsen Media Research, the biggest- spending agency in cinema advertising between January and November 2007 was OMD, followed by MindShare and MediaCom respectively. Top advertisers were Orange, Unilever and Computer UK.