Pearl & Dean wins Curzon ad account

Pearl & Dean has won the account to handle ad sales for Curzon Cinemas for the next three years from Carlton Screen Advertising.

The deal means Pearl & Dean’s nationwide share of cinema admissions rises from 25.2% to 26.6%. Howard Warren, Pearl & Dean business development director, negotiated the deal with Ross Fitzsimons, the chief operating officer of Curzon Cinemas.



The deal partly begins in February at Curzon sites in Mayfair, Richmond and Soho.
Pearl & Dean resumes control of the remaining Chelsea and Bloomsbury Review cinemas on 28 March.