Virgin channels in IDS promo contract

Interactive Digital Sales, the sales house owned by Virgin Media Television, has negotiated a deal with Universal Pictures to promote the DVD launch of The Kingdom.

The Kingdom will be the exclusive broadcast sponsor across both Bravo and Bravo 2 between 6pm until midnight from 25 to 27 January. The deal is aimed at building awareness of the DVD ahead of its release on 28 January.


The short-term targeted sponsorship follows a similar arrangement on Bravo in December to promote the DVD launch of another Universal Pictures DVD, The Bourne Ultimatum.

The Bravo weekend sponsorship was negotiated between Trevor Poulsum, IDS senior communications executive, and Kylie Jane, a MediaCom media buyer.