Pearl & Dean to partner with Lime

Pearl & Dean is partnering with promotions agency Lime Communications to offer brands extended advertising opportunities.


The affiliation aims to deliver bespoke promotion that extends advertisers' presence beyond cinema screens.

Under the tie-up, which is effective immediately, brands and their agencies will be able to work with Pearl & Dean and Lime to deepen their association with certain films. This can range from brands appearing in the ad reel before a film is shown, to sales promotions in cinema foyers, point of sale material in retail outlets and film-related competition prizes.

Lime has experience in linking films with brands through promotions, having worked on high-profile campaigns linking confectionery brand Snickers with film Die Hard 4.0. Pearl & Dean and Lime will, however, continue to operate as separate, standalone companies.

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